Not On the High Street - The Ultimate Guide to NOTHS Photography
Photographing your products for Not on The High Street can seem overwhelming and scary at first. With such a specific look and a high profile feel to the way they hand pick sellers, NOTHS partners must have a clean and natural aesthetic to fit in. If you’re wondering how to sell on Not on the High Street or perhaps you’re a partner but want to boost your sales, creating a strong brand identity is the key to getting onto the platform and also standing out amongst the top sellers on there.
Not On The High Street aim for consistency.
This applies throughout all the sellers on the platform. Their goal is to give customer a sense of comfort and familiarity; this is the reason all of their imagery is natural, light and clean. The vast majority of the images on their website are shot in a lifestyle manner which lets the customer get an idea and feel for the product in their home.
My five top tips to achieve this natural and effortlessly homely look are:
- Real home settings or studio that emulate home scenes
- A pair of hands holding the product (a personalised card or beauty product)
- The product situated in the place its supposed to be (a bauble on a Christmas tree),
- Natural light (diffused and not harsh sunlight)
- Warm tones and soft materials
All Images on Not on The High Street are in square format (1:1 ratio)
A tip which NOTHS offer is that your product should fill around 80% of the frame, giving just enough room for negative space and hints of props or room settings but making sure that the focus is on your product. When looking on their pages from a customers point of view the images can been quite small so that’s another reason why your product must be clean and clear at the forefront of the image.
The NOTHS minimum size must be 900x900 pixels. Within this, be certain that your image is shot, edited and saved in the highest resolution and quality possible. A helpful tip is that the file name of the image should clearly match the product which is in the shot, try to consider what customers might type in the search bar to come across your products when you name your image. (This point is also relevant to the product name, description and categories).
Set the scene of your product.
Using a scene that is relevant to the products natural setting is not only going to show the customer what it might look like in their home, but it gives good indication of the size and scale of your products. This can also be done with props, however try to keep the images clean and not cluttered so that it is clear what product you are selling. This scene also need to be kept light in colour, dark and intense backgrounds simply don't fit with the NOTHS aesthetic so black and rich deep colours should never be used.
Though your hero image is most important to draw your customers in, using secondary images is a great way to show off every side of your product in every scenario it might appear. Perhaps a close up shot of an engraved necklace would be your hero image, but then an image of it being word, in its gift box and perhaps with a different personalisation would then give a level of trust to the potential customer that they really know what they are going to receive once they order from you.
Images that perfectly sit within the NOTHS style guidelines (little secret, a seasonal brief is provided to sellers for their photography) are sometimes selected for use alongside other similarly photographed products in social media or home page promotions and marketing campaigns. So using a professional photographer to get that effortless look can get you even more marketing via the NOTHS social media.
BOOK A PRODUCT PHOTOSHOOT FOR NOT ON THE HIGH STREET
When filling out our enquiry form, or purchasing one of our packages, let us know that you need your product images to be suitable for NOTHS and we can plan a perfect branding to help you succeed on the platform.
Need images for other platforms or social media? We can do that too - just get in touch to let us know what you are looking for.
